ST. JUDE
I do regular work with St. Jude Children's Research Hospital, finding new ways to increase awareness and reach new potential donors. After all, everybody knows that treating children with cancer and finding a cure are important. The persistent challenge is: How do you bridge the gap to people actually joining the cause?
To that end, I've helped on numerous St. Jude campaigns, including Traditions of Hope and Thanks & Giving (their holiday season drive), in addition to contributing concepts and scripts to activations throughout the year. I've developed concepts for retail partner executions and scripted AV and radio spots for spokespeople including Michael Strahan and Drew Barrymore.
To that end, I've helped on numerous St. Jude campaigns, including Traditions of Hope and Thanks & Giving (their holiday season drive), in addition to contributing concepts and scripts to activations throughout the year. I've developed concepts for retail partner executions and scripted AV and radio spots for spokespeople including Michael Strahan and Drew Barrymore.