THE DR. SEUSS TRAVEL AGENCY
I've worked on numerous pitches for Dr. Seuss Enterprises, including this literacy push disguised as a travel agency promotion. The centerpiece of the campaign was a landing page for the "travel agency," a hub where parents and kids could explore destinations featured in Dr. Seuss books, read reviews from other travelers (i.e. readers), and download special materials like a Dr. Seuss passport and map. Of course, each "BOOK NOW" button sent you to a page to buy the book in question.
For social support, I scripted and pitched videos for Dr. Seuss Enterprise's resident spokescat, whose scampish charm brought the words to life. See you in Nool!
For social support, I scripted and pitched videos for Dr. Seuss Enterprise's resident spokescat, whose scampish charm brought the words to life. See you in Nool!